The day job
At Work
The marketing and business stack, reviewed by someone who ran it for agency clients and had to explain the invoice. Ad platforms, analytics and reporting, CRM and automation, email, websites, creative software, and the operational tools a small business or solo operator needs to grow an audience and sell.
Start here
Advertising platformsMeta, Google, LSAs and the rest — what each is actually good at, and what a small budget can hold.
Analytics & reportingGA4, call tracking, dashboards, and how to report numbers a client will believe.
CRM & automationWhat to buy at 1 seat, 10 seats, and when a spreadsheet is still the right answer.
EmailESPs, deliverability, and the automations that earn their keep.
WebsitesHosts, builders, and the tradeoff between speed to launch and living with it.
Creative softwareDesign, video and AI tools that survive contact with a real production schedule.
Latest at work
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